- 1. Chinese ink line has been used to draw cruise exterior.
- 2. The lower part of BI is inspired from cruise body and the three lines are inspired from cruise upper deck to symbolize a cruise sailing through Asian shores and the Pacific Ocean.
- 3. BI's color is motivated by Jeju Island's official color and its image resembling the sea and sun rising above from Seongsan Ilchulbong highlights Jeju.
The red symbolizes Asia signifies the age of cruise in Asia and its growth. The blue symbolizes the sea signifies networking and mutual cooperation.